Purple WiFi
Led a comprehensive redesign of Purple’s visual identity, encompassing the logo, color palette, typography, and visual language. This refresh aimed to create a modern and impactful brand that aligns with Purple’s innovative location services platform, which empowers businesses across hospitality, retail, and other sectors with intelligent guest WiFi, wayfinding, and asset tracking solutions.
Task
Complete redesign of logo, color palette, typography, and visual language to establish a modern and impactful brand presence.





