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Branding Design April 23, 2025

Purple WiFi

Led a comprehensive redesign of Purple’s visual identity, encompassing the logo, color palette, typography, and visual language. This refresh aimed to create a modern and impactful brand that aligns with Purple’s innovative location services platform, which empowers businesses across hospitality, retail, and other sectors with intelligent guest WiFi, wayfinding, and asset tracking solutions.

Task

Complete redesign of logo, color palette, typography, and visual language to establish a modern and impactful brand presence.

  • Client

    Purple WiFi

  • Strategy

    Design, Identity, Art Direction

  • Software

    Illustrator, Photoshop, Indesign

Collaboration

Let’s talk.

Ready to bring your next project to life? I’m your one-stop shop for transforming your vision into reality. I combine creative spark with technical skills to craft impactful solutions that elevate your brand and achieve your goals. Let’s chat about your project today!
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